“Because it’s there!”
That is how mountaineer George Mallory responded when asked why he wanted to climb Mt Everest.
People love testing their limits. Pushing themselves to the very edge to see what is possible. Why else would anyone run a Marathon, memorize pi to 100,000 digits or eat 68 Hot Dogs in under ten minutes?
What is “Just ‘Cause”?
There are many justice issues worthy of our attention; poverty, disease, hunger, equality, greed, education, clean water, racism, climate change, bullying, cancer, fair trade… It doesn’t matter which one you are passionate about, only that you get up and do something about it!
Just ‘Cause is an opportunity to do that which involves
- Inventing and completing an epic challenge, Just ‘Cause.
- Raising money/awareness for a “Just Cause.”